Fill out the form to view requested Case Study
In less than a decade, Young Adult books have taken Hollywood by storm with a multitude of adaptations. Most recently, The Fault In Our Stars and Divergent have hit the box offices. Aother YA film expected to release this year is The Hunger Games: Mockingjay Part 1.
With young adults being the most literate demographic, it only makes sense that Young Adult novel movie adaptations would be on the rise. According to McSweeny’s, “What began with Harry Potter, an undoubtedly captivating and even inspiring work, is now commonplace. The Twilight Saga, a four book series by Stephanie Meyer, has sold over 28.5 million copies in the U.S. in the five years since the first book, Twilight was released in 2005. The Hunger Games by Suzanne Collins, released in 2008, is the first book in Collins’ Hunger Games Trilogy and has already sold over 540,000 copies in the U.S.” It’s no wonder that these are the topic films of the decade.
Although, in 2013, the MPAA reported that “the share of tickets sold to 2-11 year olds was at its highest point since 2009 and the share of tickets sold to 50-59 year olds was at an all time high. Since 2010 the 25-39 age group has comprised approximately a quarter of all cinema tickets sold, although the share has been declining since 2010.”
Who are the audiences for these films?
Of course, the key demographic is young adults, yet many books are gearing towards older audiences. 55% of young adult books purchased in 2012 were bought by adults between 18 and 44 years old, according to Bowker Market Research. With 2014’s YA films such as the long awaited book, The Giver, older audience members are a rising demographic.