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25
Feb

50 Shades of Grey: Consumer Reaction

The long awaited 50 Shades of Grey film was released Valentine’s Day weekend 2015 and received mixed responses from the (mostly female) audience. Paragon Poll conducted an advanced poll on the blockbuster film: 50 Shades of Grey and this is what we found about the viewers of the film during it’s opening weekend(s)!

11
Mar

Mobile Search

Mobile and location-based search are key focuses across the evolving landscape. Identifying trends and statistics of consumer mobile search has both long and short-term impacts for marketing campaigns.

11
Mar

Crisis in Syria: Sentiment Analysis

Digital data was collected and analyzed across several different news sources, varying in overall readership numbers, demographics, circulation etc. This resulted in unbiased results that accurately reflected the expressed sentiment towards the War in Syria.

11
Mar

Facebook Insights

Facebook insights gives a great deal of information to brands and organizations, equipping them with the right tools to generate targeted marketing and advertising campaigns, determine suitable and effective media buys and appropriate advertising spending

11
Mar

Per Platform Insights

Different platforms shape how users engage with brands, share content and consume content. Knowing how your customers interact on a per platform basis can be the difference between a mediocre campaign and a highly impactful one.