Fill out the form to view requested Case Study
Between February 6 and 13, New York was once again flooded with models and designers as New York Fashion Week began and designers debuted their latest lines.
Paragon Poll polled brand activity on Instagram, the go to social media platform for fashion designers, bloggers and fashionistas alike. We dissected engagement on brand posts, via comments both before NY Fashion Week and during the festivities.
We expected engagement to be greater during one of the biggest weeks in fashion, however it appears that was not the case. Engagement on a per brand basis actually decreased during Fashion Week.