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According to the following infographic on the Hospitality industry,60% of consumers consult some type of customer review forum prior to making a purchase. When you are looking for a hotel during your travels, you most likely check out reviews on sites such as Google,TripAdvisor, and Orbitz.
• How many stars does the hotel have?
• What sort of rooms are available?
• What amenities are included in the room?
Customers frequently go to review forums to find answers to these questions.
The Hospitality industry makes on average $425 billion a year, with $255 billion of that annual revenue influenced by review forums.
A study done by Paragon Poll shows that 82% of the Hospitality industry is trying their luck with online conversation in review forums.