Paragon Poll

DIGITAL DEMOGRAPHIC EXPERTS FINDING ANSWERS TO TODAY’S RIGHT QUESTIONS.

Our team of specialists, locate the most applicable data set, and formulate polls that are procedurally non bias, and provide specfic demographic breakdowns where conclusions can be drawn.

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Fashion Week by Numbers

👤 🕔 February 13, 2014 0

Between February 6 and 13, New York was once again flooded with models and designers as New York Fashion Week began and designers debuted their latest lines.

Paragon Poll polled brand activity on Instagram, the go to social media platform for fashion designers, bloggers and fashionistas alike. We dissected engagement on brand posts, via comments both before NY Fashion Week and during the festivities.

We expected engagement to be greater during one of the biggest weeks in fashion, however it appears that was not the case. Engagement on a per brand basis actually decreased during Fashion Week.

Sochi 2014 Winter Olympics: To Boycott or not to Boycott?

👤 🕔 February 7, 2014 0

Back in 1980 the US arranged a boycott of the Moscow Summer Olympics, and it seems that the 80s truly are back in style.

Following discriminatory laws against homosexuals the idea of a boycott was thrown out as an option for Team USA. Further support was garnered for the boycott after it was revealed that Sochi, Russia have been inhumanely killing stray dogs. Although the boycott never eventuated (athletes are already in Russia) it appears people are still supportive of the idea.

Paragon Poll carried out a study and found that 29% of people approve of, and support the idea of boycotting the 2014 Sochi Winter Olympics, with 44% of people believing that Sochi was a bad choice for the host country.

 

 

Mobile Dating: Tinder

👤 🕔 October 18, 2013 1

With between 1 and 5 million installs from the Google Play Store alone, Tinder is taking the mobile dating world by storm, bringing it into popular culture and removing the stigma associated with online dating. Paragon Poll decided to find out just how many people had met up with someone in person that they’d originally connected with on Tinder.

tinder icon

We surveyed people on their;
- Age
- Gender
- If they’d heard of Tinder
- If they used Tinder
- If they’d met up with someone in person who they’d originally met on Tinder.

The results showed that 1 in 5 Tinder users have met up with someone in person who they originally connected with on Tinder – a far cry from the 66% of mobile daters who have had a date (Pew Research, 2013).

Want to know more about our study? Contact us today!

Big and Insightful Facebook Data Released

👤 🕔 April 30, 2013 0

More than a million people have now used our Wolfram|Alpha Personal Analytics for Facebook. And as part of our latest update, in addition to collecting some anonymized statistics, we launched a Data Donor program that allows people to contribute detailed data to us for research purposes.

A few weeks ago we decided to start analyzing all this data. And I have to say that if nothing else it’s been a terrific example of the power of Mathematica and the Wolfram Language for doing data science. (It’ll also be good fodder for the Data Science course I’m starting to create.)

We’d always planned to use the data we collect to enhance our Personal Analyticssystem. But I couldn’t resist also trying to do some basic science with it.

I’ve always been interested in people and the trajectories of their lives. But I’ve never been able to combine that with my interest in science. Until now. And it’s been quite a thrill over the past few weeks to see the results we’ve been able to get. Sometimes confirming impressions I’ve had; sometimes showing things I never would have guessed. And all along reminding me of phenomena I’ve studied scientifically in A New Kind of Science.

So what does the data look like? Here are the social networks of a few Data Donors—with clusters of friends given different colors. (Anyone can find their own network usingWolfram|Alpha—or the SocialMediaData function in Mathematica.)

social networks 

 

So a first quantitative question to ask is: How big are these networks usually? In other words, how many friends do people typically have on Facebook? Well, at least for our users, that’s easy to answer. The median is 342—and here’s a histogram showing the distribution (there’s a cutoff at 5000 because that’s the maximum number of friends for a personal Facebook page):

distribution of number of friends for our users

But how typical are our users? In most respects—so far as we can tell—they seem pretty typical. But there are definitely some differences. Like here’s the distribution of the number of friends not just for our users, but also for their friends (there’s a mathematical subtlety in deriving this that I’ll discuss later):

distribution of number of friends for users+friends

And what we see is that in this broader Facebook population, there are significantly more people who have almost no Facebook friends. Whether such people should be included in samples one takes is a matter of debate. But so long as one looks at appropriate comparisons, aggregates, and so on, they don’t seem to have a huge effect. (The spike at 200 friends probably has to do with Facebook’s friend recommendation system.)

So, OK. Let’s ask for example how the typical number of Facebook friends varies with a person’s age. Of course all we know are self-reported “Facebook ages”. But let’s plot how the number of friends varies with that age. The solid line is the median number of friends; successive bands show successive octiles of the distribution.

Keep Reading on Stephen Wolframs’s Blog.

OFFSITE NYC: Hands-on Case Study Meetings

👤 🕔 April 18, 2013 0

When meeting with a new client, group, model, or project, a case study gives you the best grasp at what to expect. Reports and analysis of the research needs to be descriptive and strategic.

When it comes to seeing this research, what is the comparison between in-person case studies versus online case studies? Hands-on versus hands-off?

Online case studies make the information more accessible in regards to time and location. The information becomes easily sharable – yet is the client getting the full perspective of the product? There are advantages to in-person case studies, specifically in consumer products. You want to see the goods, not just hear about them. It holds a stronger context when you are able to see and touch the product. You are able to collect more data in person.  If you make the decision to analyse a project in person, where would you take your meeting?

 
 

If you are searching for a location in New York City to hold your next product display, client meeting, set up creative workshops, or just a place to collaborate with friends and coworkers, check out OFFSITE. Located on 52 West 39th Street, OFFSITE is a place that you never imagine could have existed. This is midtown Manhattan’s newest and most evocative venue for your next corporate meeting and private event. Designed and wired to inspire creativity and optimize productivity, OFFSITE was literally built from the ground up with the perfect gathering in mind. From the state-of-the-art A/V system to the comfortable yet versatile decor, this sprawling, 3-story enclave offers the ideal backdrop for your next board corporate meeting, brainstorming session, focus group, product launch or social event.


 
 
 
 
 
 
 
 
 
 

The entire building; designed for your creative outburst, was done so by non-other than the ingenious (and award winning) minds at Ovadia Design Group. Featuring floor-to-ceiling whiteboard walls, custom-designed 50-foot displays for showcasing products, and many beautifully engineered “sweet spots” all throughout its 3 floors; all at your disposition. The philosophy of each space specifically mastered to encourage the “Free flow” of your mind.



Fully equipped and seamlessly connected floor-to-floor, OFFSITE boasts technology that is second-to-none, including a complete audio/visual system with multi-screened synced projections on five 60”-80” LED 3D TVs, digital smart board, surround sound, iMacs, iPads, and live music integration that comes standard with your rental. From live camera feeds and audio/video conferencing capabilities to our award-winning plug-and-play Halcon conference tables and high-speed WiFi, your every tech-requisite has already been thought of and wired for.


  • Synced or independent video display on two 60” and one 70” Sharp LED 3D TVs on The Main Floor, a 70” Sharp Aquos Digital Smart Board in The Mezzanine, and the industry’s largest 80” Sharp LED 3D TV in The Underground

  • iMac desktops, iPads, iPod docks, and AppleTV throughout

  • Versatile and removable Halcon Motus conference table with built-in A/V integration and seating for up to 30 guests

  • Surround sound and live music input integration

  • Pre-wired live camera feed for viewing in any area

  • Conference call system and video-conferencing capabilities

  • Wireless microphone for presentations

  • Private, high-speed Internet and WiFi


Visit their site to get in contact and see what else OFFSITE has to offer!

12 Stats on Online Patron Reviews

👤 🕔 April 11, 2013 0

Our individual networks have exploded, fundamentally changing the way we socialize and communicate. But it’s biggest influence — at least from a business perspective — has been on how we are making buying decisions.

Picture of the Marketing Impact of Consumer Reviews

Some have said that “reviews are the new advertising”. Others that, “retention is the new acquisition”. Great big thoughts but sometimes you need something a little more tangible to convince Finance because, like many marketing revolutions, it’s difficult at first for some to grasp the profound impact the growth in rating & reviewing is having on business. Accordingly we amassed a little collection of compelling calculations. Here are 12 stats on the word-of-mouth revolution.

1. Traffic to the top 10 review sites grew on average 158% last year (Compete.com)

2. 97% who made a purchase based on an online review found the review to be accurate (Comscore/The Kelsey Group, Oct. 2007)

3. 92% have more confidence in info found online than they do in anything from a salesclerk or other source (Wall Street Journal, Jan 2009)

4. 90% of online consumers trust recommendations from people they know; 70% trust unknown users, 27% trust experts, 14% trust advertising, 8% trust celebrities (Econsultancy, July 2009, Erik Qualman, Socialnomics)

5. 75% of people don’t believe that companies tell the truth in advertisements (Yankelovich)

6. 70% consult reviews or ratings before purchasing (BusinessWeek, Oct. 2008)

7. 7 in 10 who read reviews share them with friends, family & colleagues thus amplifying their impact (Deloitte & Touche, Sept. 2007)

8. 51% of consumers use the Internet even before making a purchase in shops (Verdict Research, May 2009)

9. 45% say they are influenced a fair amount or a great deal by reviews on social sites from people they follow (46% say reviews in newspaper or magazine influence them.) (Harris Poll, April 2010)

10. 34% have turned to social media to air their feelings about a company. 26% to express dissatisfaction, 23% to share companies or products they like. (Harris Poll, April 2010)

12. Why do they share? 46% feel they can be brutally honest on the Internet. 38% aim to influence others when they express their preferences online (Harris Poll, April 2010)

13. Reviews on a site can boost conversion +20% (Bazaarvoice.com/resources/stats ‘Conversion Results’)

Hope this helps your cause.

Read more: http://www.searchenginepeople.com/blog/12-statistics-on-consumer-reviews.html#ixzz2QAVetNhz

Customers Seek Reviews for Hotels (INFOGRAPHIC)

👤 🕔 April 9, 2013 2

According to the following infographic on the Hospitality industry,60% of consumers consult some type of customer review forum prior to making a purchase. When you are looking for a hotel during your travels, you most likely check out reviews on sites such as Google,TripAdvisor, and Orbitz.

• How many stars does the hotel have?
• What sort of rooms are available?
• What amenities are included in the room?

Customers frequently go to review forums to find answers to these questions. 

The Hospitality industry makes on average $425 billion a year, with $255 billion of that annual revenue influenced by review forums.

A study done by Paragon Poll shows that 82% of the Hospitality industry is trying their luck with online conversation in review forums.

infographic (1)_Page_1

 

 

 

 

10 Important Consumer Trends for 2013

👤 🕔 April 2, 2013 0

Brought to you by Ericsson Consumer Lab 

1. Cloud reliance reshapes device needs.

2. Computing for a scattered mind.

3. Bring your own broadband to work.

4. City dwellers go relentlessly mobile.

5. Personal social security networks.

6. Women drive smartphone market.

7. Cities become hubs for social creativity

8. In-line shopping.

9. TV goes social.

10. Learning in transformation.

Read the details here!

Fashion Trends and Budget Cuts in 2013

👤 🕔 April 1, 2013 0

Nielsen TV and Websites: January-March 2013 studies

👤 🕔 March 25, 2013 0

 

According to Nielsen reports, the current Top 10 List for Prime Broadcast Network TV in the United States is being led by CBS with shows: The Big Bang Theory, followed by Person Of Interest and NCIS. Other TV shows ranked on the list consist of American Idol, The Bachelor, and Elementary – respectively by other networks such as FOX and ABC.

Screen Shot 2013-03-25 at 12.33.25 PM

Nielsen also reports the Top 10 Websites that were captivating global users in January 2013. A common forerunner, Google, is followed by sites such as: Microsoft, Facebook, Yahoo!, Wikipedia, and Amazon.

Screen Shot 2013-03-25 at 12.33.40 PM

Nielsen, a company which studies the trends and ins&outs of consumers worldwide, states “Whether you’re eyeing markets in the next town or across continents, we understand the importance of knowing what consumers watch and buy. That’s our passion and the very heart of our business.

We study consumers in more than 100 countries to give you the most complete view of trends and habits worldwide. And we’re constantly evolving, not only in terms of where we measure, or what we measure, but also in how our insights can help you drive profitable growth.

Whether your business is a multinational enterprise or a single storefront, we believe innovation is the key to success, in both what you create and how you market your products and ideas. That’s why we continue to develop better solutions to help you meet the needs of today’s consumers, and find out where they’re headed next.

So let’s put our heads together. We’ll bring our insight to your business and help you grow”.